That feeling of lastly being seen and heard for the primary time is in contrast to some other. Black-owned haircare model 4C Solely is selling that very notion in its identify and most undoubtedly in its merchandise. 

4C Solely is a brand new haircare model by Black pure hair care veterans — and it’s a model that’s lengthy overdue. Oftentimes, hair care merchandise for pure hair will cater to looser, curlier hair sorts. Some manufacturers will even name out 4C hair as a part of a spread that it caters to. Nonetheless, 4C Solely makes it very clear that there’s one (and just one) hair sort that’s getting its consideration.

“I do know first-hand the troubles of looking for the precise product that can correctly hydrate my 4C hair,” mentioned Alicia Ferguson, 4C ONLY Chief Advertising Officer in a press launch. “Merchandise declare to work for all hair sorts, and the fact is that they actually don’t.” 

Hoping to bridge the hole for the kinkiest of textures, 4C Solely carries a bundle unique to its web site that makes wash day too simple. 

Store: Too Straightforward Assortment, $79.99

Credit score: 4C Solely

The Too Straightforward Assortment contains each product within the 4C Solely line. It’s designed to supply most hydration to each coily strand. Formulated to maintain the hair comfortable and moisturized, it helps 4C heads maintain kinds effectively past a day or two. My expertise proved it. 

A 4C Solely Wash & Go After four Days

Credit score: Ari Bines

After I tried the Too Straightforward Assortment, I legit solely used the primary three merchandise to start out and my hair was moisturized for the following 4 days, fam. Often, my hair is in its freshest stage on day one, however the photograph above is the fourth day after my wash and go (with out sporting a bonnet). I began with the Too Clear Shampoo, the Too Thicke Deep Conditioner and the Too Delicate Depart-in Conditioner.

The shampoo is a kind of merchandise the place a bit goes a great distance. It options aloe vera leaf and argan oil to hydrate and it actually cleanses from root to tip. One necessary observe: watch out when opening this gem (she’s juicy). 4C Solely’s deep conditioner provides you the slip of your desires. With natural grape seed oil and glycerin, it moisturizes each strand and makes your tremendous hair comfortable. 

Now, the leave-in conditioner is a game-changer. Not solely did it give my hair definition with out having to twist it, but it surely additionally acts as a warmth protectant. These items let me be so lazy with my hair care routine. I didn’t put on a bonnet for 3 days and my hair was nonetheless comfortable and it was simple to choose my ‘fro.

4C Solely Styling Cream

Credit score: Ari Bines

The final product within the routine is the Too Slick styling cream. After the fourth day of my washing and go-ing, I did a twist out. The cream made my hair extra outlined. With pure oils embedded into the method, the styling cream penetrates the hair shaft and strengthens every strand to assist maintain hairstyles longer. 

I’m undoubtedly somebody who struggles to seek out merchandise nourishing sufficient for my 4C ends. Nonetheless, that is one model that’s already getting a high spot on my lavatory shelf. 

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