Junk food on a table - Dwight Eschliman/Stone Sub
Junk meals on a desk – Dwight Eschliman/Stone Sub

A ban on junk meals promoting will hurt companies already braced for no-deal Brexit, trade leaders have advised Boris Johnson.

A number of the UK’s greatest foods and drinks corporations stated that they had performed an vital position in “feeding the nation” through the coronavirus disaster, and known as on the Prime Minister to desert proposals to ban junk meals ads.

The Division of Well being and Social Careh has launched a six-week session to discover the influence of introducing a web-based advert ban.

In a letter Mr Johnson, posted on-line on Sunday, foods and drinks trade leaders stated that they had been introduced with a “disproportionate proposal with an impossibly quick time interval” for response.

The letter, signed by greater than 800 foods and drinks producers and three,000 UK manufacturers together with bosses of Mars, Britvic, Unilever and Kellogg’s, stated the proof underpinning the proposals was “missing intimately and efficacy”.

It added: “The UK Authorities is sort of appropriately dedicated to evidence-based coverage making.

“Nonetheless, the proof base underpinning these proposals is missing in each element and efficacy.

“Moreover, there’s nonetheless no agreed definition of which meals the Authorities is together with in these proposals.

“They’re so broad they even seize household favourites from chocolate to peanut butter to sausage rolls.”

Mr Johnson has launched a marketing campaign to slim down the UK after his personal weight prompted issues when he caught coronavirus earlier this 12 months.

The meals trade letter stated companies had a shared ambition to “drive a step change in weight problems” charges however stated that with the continued coronavirus pandemic and with Brexit on the horizon it couldn’t reply to the session in time.

It added: “Food and drinks manufactures have performed an indispensable half in feeding the nation through the Covid-19 disaster.

“The promoting and media industries, for his or her half, have performed an instrumental position in supporting Authorities communications by sharing important public well being messaging with the general public over the course of the pandemic.

“We’re additionally working intensively to minimise the inevitable disruption because of the finish of the EU transition interval and the introduction of latest buying and selling provisions from the Northern Eire protocol.

“Each of those by themselves are very vital undertakings and are each made extra perilous by the present operational and monetary impacts of the pandemic.

“The sheer quantity of crucial work dealing with meals corporations within the subsequent few weeks implies that at the moment we merely can not give this session the useful resource it deserves and calls for.

“One thing should give.”