In The Know and the ladies behind Black Lady Podcast have teamed as much as convey you a particular video sequence, Enter the Chat, the place we’ll be discussing matters that vary from relationship and budgeting to self-care.

With so many companies dealing with a plethora of challenges amid the COVID-19 pandemic, the hosts of Black Lady Podcast determined to talk entrepreneurship with LIT Brooklyn founder Denequa Williams Clarke.

To kick issues off, Gia asks Williams the query on everybody’s thoughts: as a enterprise proprietor, how is she doing?

“My very first thing was to not push a product, to not promote a product as a result of I do know that folks simply misplaced their jobs, folks weren’t capable of purchase groceries,” Williams says. 

LIT Brooklyn has been round since 2015. Even with out promoting the model, Williams’ clients are nonetheless looking for candles through the pandemic.

“It was mainly my clients displaying me and the world that candles are nonetheless an important product,” Williams explains.

Bexx mentions how enterprise can change you as an individual.

“What surprises you essentially the most about who you had been because you began LIT Brooklyn?” she asks Williams.

Williams says that it’s her energy. Plus, she explains that in enterprise, you by no means know what you’re able to till your again is towards the wall.

“My muscle has positively been examined,” she says. “I all the time say that there’s nothing that I can’t overcome. I didn’t know I had it in me.”

Risking Entrepreneurship

With entrepreneurship comes risk-taking. Scottie brings up having to depart your job to pursue your goals full time. She asks, “For somebody who thinks the danger outweighs the reward, what would you say to them?”

Williams responds that for those who don’t danger in any respect, there gained’t be a reward in any respect both. Nonetheless, she says that you must all the time take it in stride.

“A leap sounds so scary, however once you’re taking one foot in entrance of the opposite, it makes it much less scary,” she says. “It’s actually simply having perception in your self. You gotta hype your self up earlier than the world tells you who you’re.”

Beyoncé?! Beyoncé?!

LIT Brooklyn is a featured store on Beyoncé’s web site. As one of many Black-owned manufacturers steered to purchase from, the women gush over LIT Brooklyn’s recognition from the Queen Bey. 

“How did you’re feeling having that accolade occur?” Sapphira asks. “Within the midst of all of the folks hitting you up about packages, within the midst of individuals saying all of the issues on social media, what was that feeling like?”

Williams remembers sitting in a gazebo in the future proper earlier than the decision. Immediately, her cellphone blew up, and buddies had been telling her that she was on Beyoncé’s web site.

“I didn’t imagine it at first,” Williams says. “It was similar to ‘Beyoncé, like Hov’s spouse? That is loopy.’ Typically the best accomplishments occur once you’re not even prepared for them, once you’re not even paying consideration. Your head is so neck down into the work that you just’re like ‘Oh shit, Beyoncé observed me? Nicely, why wouldn’t she discover me?’”

Being A One Particular person Present

Many instances in entrepreneurship, the proprietor will do many of the work. Williams is not any exception. Nonetheless, she will ask shut household and buddies for small favors.

“I feel I’m lastly getting a hold of what time administration actually means,” she says. “Typically I’ve my cousins, my buddies taping packing containers, somebody is double-checking, somebody is reminding me about checking an electronic mail, reminding me to eat, granted I’m working this enterprise on my own, however I do have a help system.”

Along with having a help system, Williams has a associate she will belief. Being a millennial couple, she and her associate stress communication essentially the most. 

“With Kyrie, he all the time made me a precedence,” Williams explains. “I feel when you might have a associate who’s seeing how busy you’re, particularly as a Black man, not being intimidated by your success or the issues that you just’re doing, is tremendous necessary.”

Self Care For Enterprise House owners

Alysha brings up methods to take care of burnout. Plus, she asks how somebody like Williams manages herself whereas doing all of it. 

“I prefer to get up actually early and sit in silence,” Williams replies. “Silence to me is self-care. I don’t wanna hear Name of Obligation, I don’t wanna hear no rattling 2K. I simply need full silence. That’s what self-care appears prefer to me.”

Williams additional explains how issues like penciling herself into her personal schedule and taking herself out on dates are necessary no matter what life stage you’re in, be it motherhood, marriage, entrepreneurship or all three. 

“The narrative has all the time been that ladies lose themselves, I’m not dropping myself,” Williams says. “To not my enterprise, to not my relationship, nothing.”

Comply with Black Lady Podcast on Instagram, Fb and Twitter. You may also store any of the Black-owned items within the set design on Enter The Chat from LIT BKLYN, THNWBLK, Signature Petals, Crackflower, Fashionable Pearl Primus Poster and “Id Disaster” Canvas Print.

For those who favored this story, take a look at the hosts of Black Lady Podcast chat grief with Dr. Jessica Clemons.

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