(Reuters) – Taco Bell, a unit of Yum Manufacturers Inc, stated on Monday it might launch its personal model of a rooster sandwich this yr, changing into the most recent quick meals chain to take a chunk out of a class that’s hovering in recognition.
Taco Bell will compete towards rivals together with McDonald’s Corp and Restaurant Manufacturers Worldwide Inc’s Burger King. The class was set alight in 2019 by a social media battle between loyalists of rooster sandwiches from Stylish-fil-A and Popeyes, one other unit of Restaurant Manufacturers.
Taco Bell’s Crispy Rooster Sandwich Taco, which is served in a puffy bread formed like a taco, can be examined in Nashville and Charlotte beginning March 11 for $2.49. A nationwide rollout is deliberate for later this yr.
(Reporting by Uday Sampath in Bengaluru; Modifying by Amy Caren Daniel)